For 106 years (as of this week) Boy Scouts of America has been the nation’s foremost youth program of character development and values-based leadership training, helping young people to be “Prepared. For Life.” We know it, parents know it, Scouts and Scouters know it – but we wanted scientific proof that Scouting positively impacts character development in youth. So we got it and shared it on Scouting Wire.

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Scouting Builds Positive Character

To recap, a research team from Tufts University worked with the Cradle of Liberty Council to measure the character attributes of both Scouts and non-Scouts. The project, which was funded by the John Templeton Foundation and led by Dr. Richard M. Lerner, surveyed nearly 1,800 Cub Scouts and nearly 400 non-Scouts to better understand character development of Scouts. After a two-and-a-half-year period, the study proved Scouting builds positive character and prepares young people for life.

Add This New Video to Your Toolkit

We packaged up some helpful tools to further show the value of Scouting in Resources to Help You Prove the Value of Scouting – but now we’ve got one more asset to add to your council’s toolkit!

Internet users – especially millennials- are consuming more video content than ever, so it’s important to reach potential Scouting families via the medium that’s most engaging and interesting to them. The video below showcases the study’s findings in a brief, animated summary that’s easy to understand and fun to watch. It’s the perfect recruiting tool to highlight why Scouting is the right choice for any parent seeking valuable experiences for their children.

Watch the video for yourself and then share in your councils and social networks. You can share the video from YouTube and download it via the Marketing and Membership Hub. How do you plan to use this video for your local recruiting efforts? Tell us in the comments.